Turn、Google・AppNexusで経験のあるNemeth氏を新CROへ
Turn, the independent ad tech company, today named Lauren Nemeth chief revenue officer. She will lead all sales, client service and consulting operations for the firm’s demand side platform (DSP), data management platform (DMP) and analytics products and services.
Nemeth joins Turn from URX, the predictive mobile search engine, which was recently acquired by Pinterest. She was chief operating officer, overseeing go-to-market, operations and finance. Prior to URX, she spent 10 years at Google, DoubleClick and AppNexus, helping digital media companies build effective data and programmatic strategies across display, video and mobile platforms.
“Lauren has a stellar reputation throughout the marketing industry for her leadership abilities and technical expertise,” said Bruce Falck, CEO, Turn. “Her experience building large sales teams laser-focused on helping marketers succeed will be key to the next stage of Turn’s growth.”
“The technology and team at Turn are unsurpassed,” said Lauren Nemeth, CRO, Turn. “There is a huge opportunity for us to be the trusted advisor who guides global brands as they transform their businesses through turning data and insights into action.”
Turn, the independent ad tech company, delivers real-time insights that transform the way leading media agencies and enterprises make marketing decisions. The Turn platform enables anonymous audience planning, data centralization, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn works with the world’s top brands and agencies, including DirecTV, HP, Kia, Kraft Heinz, L’Oréal USA, Thomas Cook and Zales. Headquartered in Silicon Valley, Turn offers its products and services worldwide. For more information, visit turn.com or follow @turnplatform.
