Kick-off for [m]PLATFORM in Germany: GroupM agencies in Germany now also have a central technology suite with flexible media planning applications, data analytics tools and digital services, which bundles together all digital offerings and products of the group. Media planners at Mindshare, MEC, MediaCom, and Maxus can now access [m]PLATFORM to tap into significant key audience insights from hundreds of data sources for successful consumer engagements as well as a comprehensive set of optimal solutions for planning, implementation and reporting. Digital advertising campaigns can now be executed from a single source with analysis of the most detailed programmatic advertising data across all channels. The goal of [m]PLATFORM is to support the GroupM agencies as best as possible in the consultation and the implementation of digital advertising campaigns in order to achieve excellent results for their advertisers.
Karin Ross assumes the German [m]PLATFORM overall management
The newly established [m]PLATFORM unit within GroupM is headed by Karin Ross as the new Chief Operating Officer (COO) of GroupM Germany, who is responsible for the investment division as well as [m]PLATFORM. Operationally, [m]PLATFORM is managed by Bernd Hoffmann and Daniela Tollert. Bernd Hoffmann is the Chief Client Officer (CCO) at [m]PLATFORM and is responsible for the support of the GroupM agency customers. Daniela Tollert is responsible for the Operations, Programmatic Business Unit and the implementation / activation of all offers in her new function as Chief Activation Officer (CAO).
“Our goal is clear: With [m]PLATFORM, we are able to eliminate all silos within GroupM’s digital portfolio, providing more speed and excellence in terms of consulting, technology and operations. For this purpose, approximately 200 technologists, data scientists and digital experts from GroupM Germany, Xaxis, Light Reaction, PBU, Quisma, and plista will share technology resources and expertise,” said Karin Ross, COO of GroupM Germany and head of [m]PLATFORM. “As a result, all market-leading products from GroupM come from a single source, developing optimal digital solutions for the agencies of our group. This is an important step for us and an essential advantage for all advertising customers!”
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.