Purch, a digital publishing and marketplace platform, announced today that is has added its 30th demand partner to S2S, its server-to-server header bidding system. S2S includes a unique variety of demand sources working cross-channel – from display, native, and video – and an innovative pricing model designed to optimize auction outcomes and increase yield by as much as 50-75 percent. With more than three years of learnings and innovation in the space, Purch is among the first publishers to develop an in-house yield optimization platform of this caliber.
“With 25 different brands in our portfolio, we recognize the myriad challenges facing publishers today,” said Greg Mason, CEO of Purch. “We developed a solution that helps us capture the true market value of our assets at a time when publisher inventory has been devalued by programmatic advertising. It’s a powerful tool that can change the dynamics of the marketplace and one that other publishers have also been really excited about.”
Purch has built a comprehensive Publishing Technology stack (PubTech) to enable its unique marketplace model of connecting buyers and sellers in consumer and SMB markets. S2S is a key layer of Purch’s PubTech platform as it works to optimize yield on the whole page and maximize efficiencies across brands. This model has already seen success across Purch’s owned and operated and partner sites, with new bidders regularly being added. The company continues to lead the field in yield optimization strategies and is now innovating on key platforms such as Google AMP and video.
S2S is the latest in a series of proprietary publishing technologies created by Purch in order to provide a seamless connection between content, commerce and customers.
Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher tech, Purch creates a seamless connection between intent-based buyers and sellers.
The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is #1 for buying advice for more than 100 million people each month.