Tapad, the leader in cross-device marketing technology, today announced that its board of directors have appointed Sigvart Voss Eriksen as CEO effective immediately. Voss Eriksen previously held the role of head of advertising technology at Tapad’s parent company, Telenor, and succeeds Are Traasdahl, who will transition to chairman emeritus, a senior advisory role at Tapad.
“Having been 16 months since Tapad’s acquisition by Telenor and seeing the company thrive, it was a very natural transition that I shift operational day-to-day responsibilities to a new CEO,” said Traasdahl. “Sigvart brings to the role both experience in the advertising technology industry, as well as a rich relationship with Telenor. He is fully equipped to spur Tapad’s growth across the globe and I can’t think of anyone better to pick up the baton and shape the next era of this great company.”
Voss Eriksen has more than 10 years of senior leadership experience at Telenor. He joined Telenor Group’s Mobile International in 2001 and worked his way up through the company’s operating divisions, obtaining executive roles such as chief marketing officer (CMO) of Telenor Pakistan, Telenor Hungary and Telenor Thailand. Voss Eriksen also spent a year as a sergeant in the Norwegian military while studying Russian language and history at the University of Oslo. He went on to complete his studies at the Norwegian University of Science and Technology (NTNU) in 2001 with a graduate degree in business administration.
In each of these roles, Voss Eriksen has led diverse and growing teams to successfully realize new products, strategies and, ultimately, deliver innovative solutions to clients. At Tapad, he will focus on evolving the company’s already successful core graph and identity cross-device products, with a continuous investment in improving the infrastructure to create new features and vertical solutions for marketers.
“Sigvart has recently dedicated his time to working closely with Tapad and has become familiar with our clients and their needs,” said Dag Liodden, CTO and co-founder of Tapad. “While we reviewed several candidates for this role, Sigvart’s demonstrated commitment and expertise made him the clear top choice to lead Tapad. We look forward to a smooth transition for the company and are excited by this new era of growth.”
“Since Telenor acquired Tapad, their entrepreneurial spirit and innovative products have been a source of admiration,” said Voss Eriksen. “I am honored to take on this role and to become an official part of the Tapad family. There are many opportunities in store for Tapad in the near future as the team continues to expand its product portfolio and geography, as well as collaborate with Telenor to deliver forward-thinking solutions to clients around the globe.”
Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company’s signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world’s largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Boston, Chicago, Dallas, Detroit, London, Los Angeles, Miami, Oslo, San Francisco and Singapore. Tapad’s numerous awards include: Forbes’ Most Promising Companies, Deloitte’s Technology Fast 500, Crain’s Fast 50, TMCnet Tech Culture Award and Global Startup Award’s “Startup Founder of the Year.” Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world’s largest mobile operators with 214 million subscribers in 13 countries.