TubeMogul, the leader in programmatic branding and one of the fastest-growing companies in the San Francisco Bay Area, is the latest in a growing number of startup companies to open an office in Detroit’s burgeoning technology hub.
For TubeMogul, which has run video advertising campaigns for all of Michigan’s top automotive brands in the past year, establishing a presence in the newly-renovated M@dison Building in the heart of downtown Detroit was an easy decision.
“We are excited to be part of what is happening in Detroit, which is quickly becoming the place to be for tech start-ups,” explains Brett Wilson, CEO and Co-Founder of TubeMogul. “Programmatic buying and delivery of video ads is changing the game for brand marketers, and automotive brands were among the first to realize that.”
TubeMogul is one of a few advertising technology companies located in the building, a vote of confidence given the intense process that evaluates a firm’s ability to contribute to technological and digital innovation in Detroit. The new office, which opened earlier this year, is already growing rapidly, and the team there is poised to double within the next year.
Detroit Venture Partners, a venture capital firm that invests in seed and early-stage technology companies, helped recruit TubeMogul to downtown Detroit and brokered the company’s lease in Rock Ventures’ M@dison Building.
TubeMogul’s move to Detroit comes within weeks after San Francisco-based Uber Technologies, a mobile platform connecting passengers with drivers of luxury vehicles for hire, opened its office in the M@dison Building.
“TubeMogul is a great example of the type of company we are looking to attract with our vision for downtown Detroit,” said Jacob Cohen, Vice President of Detroit Venture Partners.
About TubeMogulTubeMogul is the leader in programmatic brand marketing. The world’s largest brands and agencies centralize their video advertising on TubeMogul’s enterprise platform. Created specifically for brand marketers, TubeMogul’s platform enables the execution of scalable digital video campaigns, while providing the measurability and accountability marketers demand. Founded in 2006, TubeMogul is based in Emeryville, California, with offices in New York, London, Tokyo, Singapore, Sydney, Toronto, Chicago, Detroit, Austin and Los Angeles.
About the M@disonM@dison is an entrepreneurial tech hub located at 1555 Broadway Street in downtown Detroit. Originally designed by architect C. Howard Crane and constructed in 1917 as part of the Madison Theatre complex, the historical Madison Theatre Building is now a creative center designed to encourage partnership among local entrepreneurs and their budding projects and companies. The building was purchased by Rock Ventures in January 2011 and has since been renovated and transformed into an open, colorful and collaborative space. It is home to Detroit Venture Partners, Skidmore Studio, Twitter, Detroit Labs, Uber and Doodle Home, among 30 others, committed to creating a technology hub in the heart of Detroit’s urban core.