New York, NY, June 12, 2013 – DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today a new global Verification Suite supporting nine languages including English, Spanish, French, German, Portuguese, Dutch, Italian, Chinese, and Japanese, fully integrated into the MediaMind platform.
Verification is the process of an independent third-party attempting to verify that an advertisement was delivered according to the expectations of the advertiser. The new contextual verification elements of the MediaMind verification product will be powered by Peer39, the leading Brand Safety and Page Quality data provider in the RTB space. This signifies the full integration of the MediaMind and Peer39 platforms, following DG’s acquisition of Peer39.
“Marketers need to confirm the quality of ad inventory and also confirm that their ads were able to be seen,” said Ricky Liversidge, CMO at DG. “Verification is a premium data set within MediaMind Analytics, enabling clients to confirm their ads were delivered in accordance with expectations.”
Deeper integration of the MediaMind and Peer39 platforms will provide improved workflow for agency clients who want to harness verification insights for media planning purposes. The design of the verification reporting interface has been updated to share the look-and-feel of the MediaMind platform and reporting will continue to contain the option to measure viewability.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com.