Brainient has integrated its Brainient Studio video editor into the Adap.tv global video advertising platform. The integration enables Adap.tv, the technology partner of choice for many of the world’s largest brands and media companies, to provide media buyers with additional options for adding interactivity into their video advertising campaigns.
Adap.tv’s clients can access the Brainient Studio suite of applications directly through the Adap.tv App Center, a centralised place for buyers and sellers to discover, implement and manage best-in-breed brand ad technologies for TV and video. Brainient’s applications include the Microsite facility that users can open within the video to see image and video galleries, fill in contact forms or interact with various social buttons, and the Product Carousel that allows viewers to shop the items that appear in the video.
Clients can also access another layer of real-time analytics to measure and optimise the performance of their campaigns across all devices (online, smartphone, tablet and connected TVs) in terms of impressions, click through rates (CTRs), engagement rates and dwell time.
Trading desk AMNET is one of the first to use the service, creating interactive campaigns for its clients including Disney and Kellogg’s. Louisa Wong, GM EMEA at AMNET says: “Through the Adap.tv platform we now have direct access to the Brainient Studio, which is flexible and intuitive to use. This makes it straightforward to provide our clients with additional interactivity that can make their campaigns more effective.”
Anna Tracey, COO and co-founder at Brainient, explains: “Brainient’s goal is for the process of making video ads interactive to be as seamless as possible. Adap.tv is one of the most widely used video ad platforms, and its clients can now further optimise their campaigns with added options for interactivity, straight from the Adap.tv interface.”
“Adap.tv’s mission has always been to make video advertising simple, efficient and profitable for everyone involved. One way this manifests itself is in the vast array of partnerships we have across the industry, bringing the breadth and depth of video advertising solutions directly to the Adap.tv App Center,” says Brian Fitzpatrick, managing director of Adap.tv Europe. “Partnering with Brainient is another important element that will enhance the abilities of video campaigns, and illustrates further our commitment to the success of our clients.”
Brainient helps brands create cross-device interactive video experiences. BrainRolls, the company’s brand-focused interactive video platform helps brands increase engagement rates and dwell times by adding interactivity to their videos across PCs, tablets, smartphones and Connected TVs. BrainRolls has been used in video advertising campaigns by a wide range of brands including Disney, ASOS, Warner Brothers, Canon and Coca Cola.
The BrainRolls Studio (http://brainient.com/studio) is an interactive video editor that enables customers to create interactive video ads in less than 10 minutes. Clients can use a multitude of studio apps, from engagement apps (such as Brainient’s product carousel, branded Ad-selector, YouTube gallery or Twitter feed) to clickthrough apps such as Facebook, Pinterest and Amazon.
Headquartered in London, Brainient is backed by some of the most prominent investors in the world including Seedcamp, Arts Alliance, Atlas Venture and 500 startups. The company has offices in London, New York and Bucharest.
Adap.tv is the video advertising platform of choice for the world’s largest brands, agencies, publishers and ad networks. A unified, programmatic platform that provides buyers and sellers with automated tools to plan, buy and measure across linear TV and online video, Adap.tv is transforming the way video advertising is bought and sold.
Named by Inc. Magazine as the fastest-growing video advertising company in the US in its “Inc 500” 2012 annual ranking on private companies, Adap.tv also earned “Fastest-Growing Private Company in Silicon Valley” honors by the editors of the Silicon Valley/ San Jose Business Journal.
Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital.
For more information, please visit http://adap.tv/ and follow Adap.tv on Twitter @Adaptv.