PubMatic, the strategic media selling technology platform for publishers, today announced an almost double quarter over quarter increase in revenue in the first half of 2013 from its Asia Pacific operations. Specifically, Australia has become PubMatic’s third largest territory by revenue since opening local offices there in June of 2012
The Asia Pacific RTB market continues to expand and is expected to reach $5.2 billion in spend by 2015, with markets such as Japan expected to become the third largest RTB market globally in 2014 according to IDC. With an accomplished history of responding to new market opportunities, PubMatic will execute an expansion plan throughout APAC during the next twelve months that will see commercial activity increase to include more than seven additional markets and incorporate a full market launch in Japan.
Already capitalising on this expanding opportunity, PubMatic’s Australian operations have experienced a 10x growth in revenue since the beginning of 2013 across the display advertising sector. PwC’s annual Entertainment and Media Outlook report predicts the Australian market will exceed $3.5 billion by 2017. To support this growth, PubMatic has promoted Judith Engel, currently working with the EMEA Client Services team, to the role of Senior Strategic Account Manager, APAC. Judith joins the Australian team to manage PubMatic’s expanding client base, and will be based in Sydney alongside Dylan McBride, Director Publisher Development and an expanding local team.
PubMatic is also hiring a new APAC Managing Director who will oversee the company’s expansion throughout the region working with premium publishers and media owners in Australia, India and Southeast Asia as they look to partner with PubMatic’s world class strategic media selling platform. This role will be based in Singapore. To encourage this expansion, PubMatic has kick started investment across the APAC region, opening a data centre in Singapore, specifically to ensure that its category leading response times are not compromised within these new rising markets. PubMatic have seen almost double quarter over quarter growth in impressions passing through the centre, since opening in November 2012.
Rob Jonas, Vice President & Managing Director EMEA & APAC says, “We’re very excited about the growth PubMatic is achieving in the Asian Pacific region. With the Australian market making an increasing contribution to our business, we’re keen to support this growth with continued investment to ensure we provide our 24/7, best in class support. In addition, many of these markets are ‘mobile-first’ markets, where our focus on mobile as part of an integrated multi-platform solution results in a strong proposition for both our local and global clients.”
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (PubMatic.com) gives premium publishers a real-time media-selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe, Latin America and Asia.