Pocketmath, a pioneer in mobile programmatic advertising, has confirmed the appointment of Jono Smith asgeneral manager for the expanded region of Japan, Asia Pacific, Australia and New Zealand. Based in Melbourne, Smith will be responsible forstrategic growth, revenue and team development across the region.
Pocketmath is one of the first and leading mobile advertising platforms for buying media across apps, games and mobile websites in real time.Its’100 percent self-serve demand-side platform (DSP) provides immediate access to the ad exchanges which manage the world’s supply of mobilereal-time bidding (RTB) inventory. In Australia, Pocketmath works with a broad spread of clients including trading desks, banking, retail andtelecommunications brands.
Speaking on his appointment Smith said: “We all recognise the role of connected devices in our lives and with many publishers now seeing well over 50 per cent of their traffic coming from mobile, and brands dramatically increasing the mobile investment, marketers and media agencies are facing significant challenges to differentiate their brand efforts.
“My focus will be on collaborating with both marketers and agencies throughout the region to help them achieve their marketing goals through mobile,supporting those that are pushing ahead with innovative and creative executions while also encouraging others who need assistance to deploy mobile campaigns,” said Smith.
Smith has 19 years experience in the advertising industry spanning online and outdoors. He joined Pocketmath in September 2015 from Amobee, where he was national sales director. Smith has previously worked with News Digital Media, Yahoo7 and ninemsn.
Founded in 2011 and commercially launched in 2013, PocketMath is a pioneer in mobile programmatic. Built from ground up, PocketMath’s self serve platform sits on a powerful bidding engine, enabling businesses, whether small to medium enterprises (SMEs) or leading brands, to advertise on mobile devices. Embracing the concept of real time, the PocketMath platform is highly scalable, easily optimised and provides instant insights into your campaigns.
Pocketmath received its first round of funding in late 2014 from Rakuten Ventures, the investment arm of the Japanese e-commerce giant,Rakuten Marketing.