SpotXchange, Inc., today announced the launch of the SpotXchange platform, which offers publishers the industry’s highest level of transparency within programmatic video advertising. SpotXchange’s end-to-end platform creates unprecedented control for publishers’ inventory, and platform customer NDN has already experienced a notable increase in yield as a result.
Unlike other video advertising platforms, SpotXchange helps alleviate publishers’ concerns over channel conflict and CPM pricing degradation with unparalleled transparency into buy side behavior. Publishers can utilize all their major video demand sources including ad networks, demand side platforms (DSPs) and agency trading desks (ATDs), as well as direct sales, and choose between an open market or programmatic direct deals through the SpotXchange platform. SpotXchange will guide publishers through the platform, providing actionable insights on data and offering managed services where needed. Publishers including NDN use the SpotXchange platform to drive greater efficiencies through programmatic while maximizing yield for their video ad inventory.
NDN is the Digital Media Exchange providing syndication and monetization for content providers and publishers. The company enables local and national partners to curate and embed premium content onto their sites using NDN’s versatile video player suite. SpotXchange’s asynchronous ad delivery technology empowers NDN to deliver a premium digital broadcast experience while providing actionable insights that drive strategic decisions.
“NDN has been eager to tap into the programmatic opportunity and SpotXchange has made it easy for us to navigate the growing automated world,” said Greg Peters, CEO of NDN. “We’ve been impressed with SpotXchange’s ability to match our national reach and love that we can use their self-service platform or call on their trusted team of video experts. We look forward to working closely with their team to achieve maximum revenue for our impressions.”
The SpotXchange platform supports video on any device and includes the following features:
Programmatic infrastructure and ad serving – SpotXchange offers the most transparent video ad marketplace in the industry, and a robust infrastructure that allows publishers to manage their campaigns programmatically, or by using third-party tags, and take advantage of SpotXchange’s open marketplace or leverage the platform to execute direct deals.
Holistic yield management – Publishers can generate more demand for their inventory through a holistic auction that brings together all their third-party demand sources, the SpotXchange Marketplace, and Private Exchange capabilities to deliver the highest yield on an impression-by-impression basis. SpotXchange’s asynchronous ad call technology also helps to eliminate the latency that leads to poor user experience and revenue loss.
Transparency and actionable insights – SpotXchange provides unprecedented transparency to publishers, guaranteeing insight into every transaction. Publishers can use advertiser or category blocking, and will gain actionable advertiser-level visibility that greatly enhances optimization capabilities, and direct deals with buyers. With the SpotXchange Platform, publishers are also able to segment and report on video inventory by geography, player size, site and initiation type, and can set flexible, detailed pricing rules to maximize yield, prevent channel conflict, and protect rate card pricing.
Deal Management – Helps publishers’ direct sales teams to trade programmatically with top buyers and advertisers through direct deals, giving them access to video inventory that would otherwise be unavailable programmatically. SpotXchange supports Deal ID, allowing publishers to prioritize, optimize, and control pricing – all programmatically with pre-negotiated deals.
“The publisher ecosystem is still full of challenges and we’re incredibly attuned to the fact that managing relationships in video can often be a complex and murky endeavor for premium publishers,” said Mike Shehan, CEO of SpotXchange. “SpotXchange continues to make it easy for publishers to leverage innovative, industry-leading solutions for navigating the programmatic advertising model. We are the only player in the video market today offering publishers this level of transparency, and coupled with our reputation for unmatched customer service, the SpotXchange platform is an easy choice for premium publishers looking to increase revenue for their inventory.”
For more information on the SpotXchange platform, please visit: http://www.spotxchange.com/publishers.
SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and real-time control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is ranked 6th on comScore for video ads served, reaching over 200 million unique visitors in more than 80 countries each month. For more information, please visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange.
NDN offers a unique video content syndication and advertising solution for the online media market with a centralized platform offering sophisticated news, finance, travel, entertainment and sports content. NDN’s player suite and content management tools eliminate significant infrastructure and operating costs while creating monetization opportunities for publishers. NDN gives content providers increased brand presence and revenue streams by accessing a broader audience on trusted, established news destinations. As the 4th largest video property in the US (comScore, August 2013) NDN provides marketers with scale efficiency as well as rich targeting options for reaching premium online audiences. For more information, please visit www.newsinc.com.