MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced that programmatic marketing expert Michael Barrett has joined the company’s board of directors. Barrett, the former CEO of Admeld, joins the board as MediaMath looks to expand its technology to help marketers understand performance across all digital channels and audience segments.
“Michael Barrett is one of the most well known names in online media and technology, and his wealth of experience comes from years of working with both startups and the biggest names in media,” said Joe Zawadzki, MediaMath CEO. “That knowledge will be a great asset to the company as we continue to build technology solutions that not only help marketers do their jobs, but reach outside the advertising space and are adapted by a variety of companies and industries.”
Barrett most recently served as Global Chief Revenue Officer at Yahoo! Prior to that, as CEO of Admeld, he was instrumental in the company’s 2011 sale to Google and following the acquisition, worked as director for Google. Barrett is currently president and founder of Ichabod Farm Ventures LLC and sits on the board of directors for other ad technology companies, including HookLogic.
“The advertising industry has practically reinvented itself through the use of technology and innovative, visionary companies like MediaMath,” said Barrett. “As marketers adapt to these new technologies and buying strategies, we’ll see advertising continue to evolve amid the changing media landscape.”
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world’s digital media. MediaMath’s TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
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