Batanga Media today announced the launch of its new programmatic private exchange, named Batanga Media Exchange or simply BMX. The new BMX private exchange was developed to run on a programmatic platform and comprises quality in-culture Hispanic web and mobile properties, including Batanga.com, iMujer.com, Batanga Radio App and the iMujer Gourmet App, as well as inventory from select premium Hispanic content publishing partners. The new private exchange will mark the first opportunity for customers to purchase Batanga Media’s premium U.S. Hispanic products and audiences on a real-time basis (RTB).
Within the programmatic landscape, the BMX private exchange is unique in that it will utilize proprietary data and intelligence to identify and deliver a qualified, automated U.S. Hispanic audience in real-time. Additionally, BMX allows customers to leverage their own data to create custom target segments at mass scale. Buyers interested in accessing this inventory will be able to do so programmatically through the AppNexus platform or by establishing a connection to BMX directly.
“Batanga Media has always prided itself on delivering the largest audience of Hispanics online. Today our technologies allow us to deliver this invaluable audience efficiently at mass scale, with deeper insights and in real-time, all from one platform,” said Rafael Urbina, Chairman and CEO, Batanga Media. “We understand the importance for brands and advertisers to be able to identify and purchase qualified and quality Hispanic audiences, and are committed to providing them with the most sophisticated ad tech and programmatic private exchange in order to do so.”
The new exchange will provide customers with greater control, improved results and increased flexibility. For more information on the BMX private exchange and bidding, please contact firstname.lastname@example.org.