SpotXchange、業界初となるエラーレポートを媒体社へ提供開始
We’re very excited to announce the release of our latest platform feature – error reporting. This new feature allows publishers to identify buyer errors in programmatic video advertising that lead to lost revenue and a poor experience for video viewers.
Buyer demand is growing fast, but publishers are hesitant to drop more spend into programmatic because of certain inefficiencies that can occur, such as VPAID and VAST opt-outs, time outs and other technical errors. Error reporting addresses these concerns, arming publishers with insights needed to form more strategic and lucrative relationships with buyers. SpotXchange’s customers are already experiencing a significant decrease in errors with this new feature and we’ll be announcing some of the early results in the coming weeks!
And if you want to learn more about these erorrs and how they’re affecting your business, check out the four different types that SpotXchange encounters below.
Time-out
Behavior: 3rd party ad tag associated with the tag fails to respond in a timely manner.
Downfall: Deal may have difficulty achieving its impression goals or pacing if the demand source is consistently timing out.
VAST opt-out
Behavior: 3rd party ad tag associated with the deal responds to the request by declining the opportunity.
Downfall: The buyer isn’t interested in the impression opportunity.
VPAID opt-out
Behavior: 3rd party ad tag responds VAST affirmative, the 3rd Party VPAID loads and does its own ad decisioning and then decides to opt out.
Downfall: Missed monetization opportunities. Latency. Bad user experience.
Tech Error
Behavior: 3rd party creative can have a variety of technical errors such as incompatible VPAID communication and missing or broken creative assets. This can also happen post impression with an ad but the publisher will still be paid for that ad placement.
Downfall: Missed monetization opportunities. Bad user experience.
