iSocket, the leading provider of automated guaranteed advertising, today announced two new channel partners: Kantar Media andMediaMath. Both integrations will introduce a new way for buyers to discover reserved inventory from iSocket’s publisher partners.
Top tier publishers including Conde Nast, Forbes and Microsoft use iSocket for Publishers (iFP) to automate their guaranteed digital media sales. Publisher sales teams can use iFP’s automation tools to create and package orders, respond to RFPs and monitor campaigns, while agency and brand advertisers can buy media through iSocket for Advertisers (iFA),iSocket’s media-buying tool, and through iSocket’s channel partners, which now include MediaMath and Kantar Media.
“These two partnerships adds tremendous value for iSocket’s publisher partners by getting them in front of additional premium buyers who are already working with Kantar Media and MediaMath,” says Richard Jalichandra (pictured), CEO, iSocket.
About 15,000 planners and buyers from more than 1,000 U.S. agencies currently subscribe to Kantar Media’s SRDS.com planning platform. The new partnership with iSocket simplifies the buying process for these agencies, many of which are looking for ways to automate their media buys. SRDS.com will house information about what inventory is available for sale through iSocket, among other partners.
“Currently, thousands of brand planners from all the major U.S. agency holding companies use SRDS.com for their multimedia planning research,” says Dina Srinivasan, Managing Director of Emerging Media, Kantar Media SRDS. “Through this initiative and for the first time, we are giving this buy-side of the market the ability to find, select and then click-to-purchase premium guaranteed publisher inventory from partners like iSocket in our centralized planning platform.”
MediaMath is a leading technology platform that enables advertisers and their agencies to make more efficient, effective and profitable marketing decisions. Hundreds of brands and agencies use MediaMath’s TerminalOne Marketing Operating System to execute digital media strategies, data management, and analytics to drive results in branding and direct response goals. iSocket’s new partnership with MediaMath will allow MediaMath’s TerminalOne customers to buy premium inventory directly from iSocket publishers without ever leaving the TerminalOne interface.
“MediaMath is focused on providing more effective technology for our customers, and the introduction of Automated Guaranteed is part of this continuing effort,” says Greg Williams, Co-Founder and SVP of OPEN Partnerships for MediaMath. “This partnership brings the benefits of programmatic buying to a new sector of digital marketing professionals who expect direct access to premium inventory.”
iSocket (www.iSocket.com) is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.