VivaKi, the advertising technology solutions company owned by Publicis Groupe, and Ghostery Enterprise, the global technology and transparency solutions provider, announced today a preferred partnership that will enable Publicis Groupe agencies and their clients to leverage Ghostery’s industry-leading privacy and analytics solutions across online display, social, mobile, and video ad channels.
The partnership expands upon the companies’ existing deployment of Ghostery’s Privacy Governance solutions by introducing its Marketing Cloud Management and Competitive Intelligence to VivaKi agencies. This helps VivaKi better support and manage their clients’ digital relationships for greater transparency, risk management, and marketing performance.
As digital advertising continues to experience explosive growth with the resulting proliferation of thousands of tracking technologies, online privacy, transparency, and control have become more important than ever.
“This partnership is coming at a very opportune and relevant time for VivaKi,” said Tricia Lasky, SVP of Partnerships at VivaKi. “With the rise of fraudulent practices and activities on the web, we remain committed to driving greater transparency, performance and protection for our clients, and Ghostery’s solutions will help us deliver on that promise.”
“VivaKi, as a clear leader in transparency, is the perfect partner to leverage our additional services for its clients,” said Scott Meyer, CEO of Ghostery, “In addition to helping manage their clients’ marketing clouds more effectively, Ghostery improves media program performance through the data and analytical tools, through this partnership. We’re excited to take our partnership with VivaKi to the next level and work with them even more comprehensively to support the world’s leading brands.”
Ghostery, Inc. is a global marketing technology company that provides online transparency and control to individuals and businesses. Millions of people around the world have installed Ghostery’s easy to use browser plug-in to see and manage the information they share with companies online. Ghostery Enterprise puts the same power in the hands of enterprises and the vendors who support them by improving data governance, site performance, and vendor management for stronger compliance, customer data security, and more intelligent marketing decision-making. Visit us online at www.ghosteryenterprise.com or follow us on Twitter: @ghosteryinc
Part of Publicis Groupe (EURONEXT PARIS: FR0000130577) (CAC 40 index), the world’s third largest communications group, VivaKi was established in 2008 to propel the digital transformation and expertise of the Groupe and its agencies. Today we are the global leader in digital advertising solutions, working with the world’s leading organizations to help them navigate the evolving and chaotic media landscape. Across the globe, VivaKi employs more than 400 engineers, technology experts, product designers, analysts and digital marketing professionals. Visit us online at www.VivaKi.com or follow us on Twitter: @VivaKi.