MediaMath、DataXpandと提携しグローバルなオーディエンスデータを利用したターゲティングが可能に
MediaMath Partners with DataXpand to Expand Global Audience Data Capabilities
MediaMath, the creator of the TerminalOne™ Marketing Operating System™ for digital marketers, today announced a strategic partnership with DataXpand whose Audience Data Marketplace will enhance global data and targeting capabilities in previously untapped markets in Latin America, Europe, and the US.
Through integrations with premium publisher partners, DataXpand’s platform creates the most reliable audience clusters based on anonymous browsing behavior and demographic data. DataXpand audience segments can be activated through TerminalOne to help marketers better achieve their desired goals, from brand recognition to improved advertising ROI.
“The integration with DataXpand follows the news of our partnership with Headway Digital, further underscoring the rapid increase of digital media consumption among Latin American and emerging US audiences,” said Greg Williams, Co-Founder and SVP of OPEN Partnerships for MediaMath. “By providing our clients with seamless access to DataXpand audiences, we are further helping them find and engage their target consumers.”
Sebastian Yoffe, Co-Founder & Managing Director for DataXpand, added, “Our global audiences will give MediaMath’s advertisers unprecedented reach to markets they could never reach before in Latin America,Europe, and within the US population. We couldn’t be happier to be working with the leader in programmatic marketing, and collaborating with them to ensure their clients get the most data-driven value from their international campaigns.”
About MediaMath
MediaMath (mediamath.com) is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 14 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.
About DataXpand
DataXpand is the first Audience Data Marketplace with truly global scale and reach. The platform provides premium, rich data for previously untouched markets focusing on audiences from Latin America, Europe, and the US. Through their premium publisher partners, DataXpand creates the best and most reliable audience clusters based on how users browse, search, show interest and intent, as well as based on the languages they speak, age, gender, etc. Find more at www.dataxpand.com or email info@dataxpand.com.
