Tapad, the leading cross-screen marketing technology company, continues its expansion with a new office in Toronto, Canada. Kiersten Trafford has been appointed Tapad’s Director of Sales for the region.
With more than 10 years’ experience in media and marketing, Trafford has been appointed to build a team and extend Tapad’s offering of unified, cross screen solutions to Canadian agencies and major brands in consumer packaged goods, finance, automotive and telecom. Previously, she led the Strategic Account team at Olive Media, the largest advertising network in Canada and held comparable roles at Torstar Digital.
“Our global clients consistently request our presence in Canada — a vital market for them and; clearly, for us,” said Are Traasdahl, Tapad CEO and Founder. “I have every confidence that Kiersten will ably lead the charge in a market that is more than ready to embrace a cross-screen solution.”
Tapad, #12 on Forbes’ 2014 list of America’s Most Promising Companies, is best known for its groundbreaking, proprietary cross-screen technology. The Tapad Device Graph provides an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time. With Tapad, Canadian publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”