Videology, a leading provider of converged TV and digital video advertising solutions, announced it will integrate Rogers Media’s linear TV inventory into the company’s DETV™ software, allowing for programmatic access and the ability to leverage data for advanced targeting capabilities.
Through the partnership, clients will be able to use Videology’s platform to build custom linear TV advertising plans in real time, which focus on shows, dayparts and networks that index highly against the advertiser’s target audience. Plans will be based on advertising objectives including optimized reach, concentration or frequency.
“Bringing the precision of digital video to linear TV is a requirement in our converging world and a huge step in delivering the promise of addressability-at-scale in Canadian broadcast environments,” said Ryan Ladisa, Managing Director, Videology Canada. “We are thrilled to have the opportunity to offer Rogers Media’s robust inventory to our clients. Together, we’re empowering marketers, agencies, media companies with next-generation television tools to achieve scalable, measurable and data-driven results.”
“This partnership with Videology is a groundbreaking new step in scaling the use of data in the advanced TV advertising space,” said Al Dark, Senior Vice-President, Sales, Rogers Media. “We look forward to bringing this solution to market and continuing our efforts to address the convergence of TV and digital that drives the greatest value for our clients.”
Videology’s DETV™ product was launched in early 2016. Through the Videology® platform, media companies and marketers are able to connect, plan and forecast ad campaigns with increased automation and advanced data capabilities.
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.