The Exchange Lab, the world’s largest programmatic digital media marketplace, today announces an integration with Turn, industry leading marketing software and analytics platform, to strengthen its global technology platform proposition to marketers.
The relationship will allow marketers to take advantage of Turn’s ecosystem, which makes over 100 billion advertising interactions, analyses over 1.5 trillion customer attributes and provides instant access to billions of marketing data points every day. The Exchange Lab will gain from Turn’s additional targeting capabilities and inventory opportunities, with particular strength in Europe and Asia.
The decision will add market leading technology to The Exchange Lab’s roster of DSPs and make its positioning an even more comprehensive solution to marketers. It will also extend The Exchange Lab’s footprint in APAC markets aided by Turn’s advanced retargeting functionality. The partnership will allow marketers to see a consolidated view of their programmatic spend and create honest competition between the platforms to drive performance.
Chris Dobson, Executive Chairman, The Exchange Lab, said: “Turn is an ideal integration for us in a time of global advertising evolution. The technology will bring together the efficiencies of online display and enable our advertising agency partners and marketers to create highly targeted audience delivery for brands, serving the most effective data-driven digital advertising possible.”
Paul Alfiere, Senior Vice President, Marketing at Turn, said: “With The Exchange Lab’s premium inventory now available through the Turn Platform, marketers have more choice for executing engaging and efficient campaigns within the same interface used for media planning, programmatic execution and advanced analytics.”
Turn joins a leading line-up of marketing technologies accessible to The Exchange Lab’s clients including MediaMath, The Trade Desk, DoubleClick Bid Manager, AOP, Yahoo Ad Exchange, AppNexus and TubeMogul among others.
About The Exchange Lab
The Exchange Lab (theexchangelab.com) is One for All. One company connected to the world’s largest programmatic digital media marketplace. The Exchange Lab is powered by Proteus, a creative and innovative trading platform which is integrated into the largest and most respected DSPs including; MediaMath, Turn, AppNexus, The Trade Desk, TubeMogul, AdLearn Open Platform (AOP), Adbrain, Yahoo Ad Exchange, DoubleClick Ad Exchange and DoubleClick Bid Manager. The company’s unique multi-platform solution unifies all of the top demand side platforms (DSPs), marketing technologies and exchanges into a single touch-point that drives the highest level of efficiency for advertisers.
Founded in 2007, The Exchange Lab is a privately held company that serves more than 700 clients across 50 markets worldwide with offices in London, New York, San Francisco, Chicago, Dallas, Toronto, Singapore and Istanbul. The company raised $8M in funding from the Business Growth Fund (BGF) in 2013.
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.