RevMob, a leading mobile ad platform for global publishers, developers and advertisers, today announced an updated software development kit (SDK) featuring new rich media and video advertising capabilities as well as enhanced algorithms for targeted user acquisition.
“In addition to offering one of the highest eCPMs in the industry, RevMob continues to enhance its value to publishers and developers with a new SDK that offers additional functionality, ease of use and cost-effectiveness,” said Pedro Jahara, CEO of RevMob. “The new SDK is part of our mission to provide the market the best tools available to create impactful campaigns that achieve results.”
The RevMob SDK now features Rich Media capabilities for iOS and Android devices that enable the integration of a variety of mobile ad imagery, on-screen movement and interactive elements that capture the user’s attention for better conversion rates.
With Rich Media, ads can appear from any side of the screen, or expand, float and fade, creating movement and surprise that increases user engagement. For example, users can swipe their screen to see a potential car purchase in their favorite color, interact with on-screen animation, tap for close-up views of products or for more details, control a 360-view of a 3D product representation, and more.
Advertisers can upload their Rich Media content on RevMob’s easy self-service dashboard. As an alternative to Rich Media, companies can also upload video files for iOS devices on the dashboard with the new SDK to improve their visibility and click-thru rates (CTR).
In addition, the RevMob SDK update offers a more robust algorithm for both iOS and Android devices that better evaluates user profiles for increased user acquisition rates and retention. Also, publishers have confirmed that RevMob offers the easiest SDK integration than anyone else on the market, according to the company’s customer surveys.
RevMob entered the U.S. market in 2011 with more than 10,000 publisher partnerships, an advanced campaign-targeting algorithm that recommends apps on a per-user basis, the ability to charge per download, and a 99.9 percent fill-rate in every country. Offering higher-than-average CPIs, the company supports the iOS App Store, Google Play and Amazon Appstore, and allows advertisers to target by country, device, connection speed, OS version or app category.
RevMob provides a mobile ad platform for global publishers, developers and advertisers. Headquartered in Sao Paulo, Brazil, the company provides its publishers with eCPMs significantly above the industry average through a unique algorithm with a simple SDK implementation. For more information please visit www.revmob.com.