PubMatic, the marketing automation software company for publishers, today announced it has been selected by Sony Mobile Communications to exclusively power the programmatic advertising and ad serving for the in-app advertising inventory on a number of its premium mobile apps. In addition, Sony Mobile is leveraging PubMatic’s software development kit (SDK) to power its in-app advertising experience.
Sony Mobile Communications is working with PubMatic to monetize the sizable growth opportunity presented by the mobile advertising market. In the U.S. alone, according to eMarketer, there is a $30.4 billion mobile advertising opportunity in 2015, expected to grow to $65.5 billion by 2019, as advertising spending on mobile media catches up to consumers’ time spent on mobile devices.
“We selected PubMatic to power the advertising within our mobile apps because it offered in-depth, real-time analytics,” said Carl-Fredrik Martensson, Senior Business Development Manager at Sony Mobile Communications. “As consumers spend more and more time on connected devices, we believe PubMatic’s approach is best suited to helping us manage our most valuable asset – the relationship between consumers and our content and services.”
Sony Mobile is leveraging PubMatic’s end-to-end mobile solution for direct and indirect sales in a single server stack. Sony Mobile will work with PubMatic globally across all programmatic sales channels.
Rob Jonas Global CRO of PubMatic added: “Consumption of mobile content is continuing to disrupt media and publishing at an unprecedented rate. While mobile is growing quickly, programmatic mobile is forecasted to rise at an even faster rate. We are delighted to support Sony as they address their mobile opportunity using PubMatic’s unified platform.”
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information:
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