Today at the AppNexus New York Summit 2014, the company unveiled the industry’s first mobile app that allows publishers to monitor in-app ad quality, in real-time, directly from their mobile devices.
“As publishers continue to increase the number of demand sources monetizing their mobile inventory, it becomes a larger challenge to manage ad creative quality,” said Arel Lidow, Senior Director, Product Management, AppNexus. “As a leader in mobile ad technology, AppNexus strives to provide innovative mobile tools, such as the new Insight app, to sophisticated sellers who need consistent oversight of their in-app experiences for users.”
AppNexus has long provided publishers with a broad range of tools on the AppNexus Console to ensure they offer the highest quality environments on both their web and mobile properties. For the first time, publishers can now view live ad creative directly in-app and monitor related information on the same mobile device where the ad just ran. If desired, users can also ban (or un-ban) a creative or brand directly from the app. The app also allows users to share their actions via email or other channels, enabling on-the-go collaboration with colleagues or partners.
“Thanks to the new AppNexus Insight app, we have been able to monitor the quality of ads delivered to our premium publishers in real-time. We use it on a daily basis,” said Edouard Brunet, Revenue Manager at Audience Square. “The ability to see all the bids for one impression from our mobile devices is a very powerful tool when it comes to driving more revenue. ”
The type of ad data available on the AppNexus Insight mobile app includes: date/time; buyer; seller; placement; ad profile; audit status; auction ID; user ID; size; language; winning price; currency; number of bids; media type and more. The app is available on both Android and the iPhone and iPad.
Mobile growth and Global Expansion on AppNexus
There has been a 459 percent year-over-year increase in dollars per month spent on mobile inventory on the AppNexus platform, as well as a 306 percent year-over-year increase in number of mobile impressions transacted per month. More than 15 percent of all ad spend on the AppNexus platform is now mobile.
Overall industry mobile RTB spend overall is increasing 400 percent in 2014 and is projected to grow another 180 percent in 2015 (source: eMarketer). Mobile in-app ad spend worldwide is expected to grow from $3.5 billion in 2013 to $16.9 billion in 2018 (source: eMarketer).
Earlier this week, leading Australian publishers announced the formation of a premium mobile exchange, APEX Advertising, powered by AppNexus. The APEX Exchange is Australia’s first brand-safe source of mobile advertising inventory from over 80 well known locally created mobile sites and apps.
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world’s largest independent ad tech company, AppNexus is led by the pioneers of the web’s original ad exchanges. Headquartered in New York City with ten global offices, AppNexus employs hundreds of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, visit www.appnexus.com.