Company formalizes multi-track curriculum to accredit clients in both software proficiency and industry knowledge
Today, TubeMogul TUBE, +1.56% the leading enterprise software company for digital branding, announced the launch of the TubeMogul Client Certification Program, a formal accreditation that the company offers clients who have demonstrated knowledge of the programmatic media space and mastery of TubeMogul’s platform. The program is open to all TubeMogul clients.
The Certification Program consists of three separate tracks comprised of more than 20 classes that must all be completed in order to receive accreditation. The Business Module, designed for media sales managers, provides a history of the digital ad industry, current trends, challenges and emerging solutions for brand marketers. The Software Module, designed for media traders and planners in ad operations, provides in-depth platform training to successfully execute campaigns. The BrandSuite Module provides individual diplomas for mastery of specific product tools within TubeMogul’s platform.
Through the Certification Program, advertisers gain the knowledge and skillset required to build, launch, optimize and measure video branding campaigns and achieve optimal performance, cost efficiency and brand safety. In addition to completing the offered curriculum, clients can attend an immersive three-day boot camp at TubeMogul headquarters in Emeryville, California.
“This is the most comprehensive and professional training certification program in the advertising technology industry,” said Brett Wilson, TubeMogul CEO and Co-founder. “We started the TubeMogul Client Certification Program so that we can empower all our clients to be as flexible and adaptive as our internal platform teams, and ultimately help improve their overall productivity.”
“This isn’t just for advertisers who use our software in a self-serve capacity,” said Michelle Chen, Director of TubeMogul’s Learning and Development Department. “We include the Business Module so we can give everyone the larger context – the underlying strategy – as well as the tactical knowledge of how to pull to the levers more effectively.”
Please visit this webpage to sign up or learn more about TubeMogul’s Client Certification Program: http://www.tubemogul.com/education/certification/
TubeMogul TUBE, +1.56% is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.