Today, TubeMogul, a leading enterprise software company for video advertising, and Essence have announced a video advertising partnership.
As part of the deal, Essence is the first agency in Europe to complete TubeMogul’s Client Certification Program. The aim of the program is to help agencies to become experts at using the TubeMogul platform, enabling them to deliver maximum business value and accountability to their clients.
The deal follows on the heels of a successful trial with TubeMogul over the course of 2014. Both the ease of technical integration between TubeMogul and Essence as well as the education provided by TubeMogul’s client services team were key factors in solidifying the partnership. Video experts from Essence’s programmatic and biddable team will complete all three modules of the certification program, receiving TubeMogul’s Gold accreditation.
“Our goal is to have a core group of product experts master TubeMogul’s platform and use that knowledge to inform strategic planning and translate into tangible business results for our clients,” said Anna Stoyanova, Head of Programmatic, EMEA, Essence. “Throughout the process, TubeMogul’s education and commitment to collaboration set them apart and established them as a key partner we will work with to collectively move the industry forward.”
“Essence has been a true partner from the start and provided us with invaluable feedback that has directly impacted our platform,” said Nick Reid, Managing Director, TubeMogul UK. “This certification program empowers Essence to act with the same agility and expertise as our internal platform team and ultimately create increased transparency and accountability for their clients.”
The certification program consists of a multi-track curriculum that provides a comprehensive overview of the digital advertising industry, in-depth instruction of TubeMogul’s programmatic software platform and product-specific intensive seminars. The program is open to all TubeMogul clients globally.
TubeMogul, is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their video advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
Essence is a global digital agency and the world’s largest independent buyer of digital media. We blend data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, eBay, Expedia and Barclays. The agency is more than 450 people strong, manages over $650MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo.