Research and Markets (http://www.researchandmarkets.com/research/tnk4xv/global_rtb_market) has announced the addition of the “Global RTB Market 2015-2019″ report to their offering.
One of the major emerging trends in this market is the increasing demand for RTB-based direct ad sales. Factors such as publisher control of inventory and flexibility in pricing for advertisers are expected to help direct ad sales gain a larger share of the market during the forecast period of 2015-2019.
According to the report, one of the major drivers of this market is the improvement in ROI, which encourages advertisers, advertising agencies, media buying agencies, and publishers to take an interest in RTB-based advertising. RTB-based display advertising aims to optimize marketing returns from online advertising. It allows brands to compete against each other and target a larger audience through the bidding process.
Further, the report states that privacy and security concerns regarding the data shared is one of the major challenges of this market. Publishers are concerned about their audience-related data being available to advertisers during the bidding process; the data could fall into the wrong hands and be used inappropriately.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Type
08. Geographical Segmentation
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series
Adconion Media Group
Dárriens Media Exchange
Yahoo Right Media Exchange
For more information visit http://www.researchandmarkets.com/research/tnk4xv/global_rtb_market