The Trade Desk, Inc., a global demand-side platform in advertising’s $5 billion real-time bidding industry, today announced the full integration of its technology with the new iAd API that opens Platform-Level Access to iAd Workbench. The new APIs empower The Trade Desk’s platform to contextually target users in more than 250,000 App Store apps based on Apple’s robust, privacy-minded first party data.
“We are tremendously excited to support the new iAd Workbench API and to support iAd’s entry into programmatic,” said Jeff Green, CEO of The Trade Desk. “Mobile advertising is maturing and converging. Instead of being bought in a silo, it is now being bought through buying platforms such as ours that service everything digital.”
With access to this new iAd Workbench API, The Trade Desk’s clients will benefit from the ability to create, monitor and manage iAd campaigns within a part of the Apple App Network. Buyers will avail themselves of the opportunity to target an audience based on registration and media consumption data, exclusive to iAd, and to run immersive ads within apps that are part of the program. Targeting granularity includes device, gender, age, store preferences, geography, application channels, as well as day of week and time of day.
For more information about the program, please visit http://www.thetradedesk.com/contact-us/.
About The Trade Desk, Inc.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.