The Trade Desk, Inc. — a leading demand-side platform in advertising technology’s $5 billion real-time bidding industry — announced today the expansion of its global mobile offering via integration with Google’s DoubleClick Ad Exchange and Twitter’s proprietary mobile exchange, MoPub. The announcement comes only weeks after AlwaysOn named TheTrade Desk to its worldwide OnMobile Top 100 for “disrupting the establishment and creating viable business models for the mobile marketplace” and only shortly following Apple’s announcement that The Trade Desk had been selected as an alpha partner in their iAd programmatic pilot. The recent integrations with AdX and MoPub give buyers on The Trade Desk’s platform access to more than 1.5M apps across the respective exchanges, with another 250 thousand available via Apple.
“We’ve had unbelievable momentum with our mobile offering over the past year, growing 10x over 2013,” says The Trade Desk’s CEO Jeff Green. “To access Google’s and Twitter’s vast in-app inventory is a boon for our buyers at a critical time in the advertising calendar — holiday shoppers are browsing and transacting online, and Cyber Monday is just around the corner. It’s a moment where mobile is at the center of nearly every activity, and perfect for advertisers to reach their audience at that right moment.”
Jeremy Woodlee, Head of Sales for Media Platforms at Google, agrees that the mobile opportunity in apps is immense: “Rather than prioritizing some screens over others or treating them in silos, we believe in advertising to people, regardless of what screen they are on. True ‘multi-screen marketing’ requires that you target every screen a consumer uses and leverage the unique capabilities of each screen to connect with and delight them. It’s a tremendous opportunity and we’re pleased to count The Trade Desk among our partners buying in-app inventory.”
The move for large programmatic sellers into mobile is one that Janae McDonough, Director, Exchange at MoPub has watched unfold up close. “When MoPub was first conceptualized, our founders predicted consumers spending more time in mobile applications than in mobile web, which at the time, was not the obvious bet to make. Since then our mobile only ad exchange has experienced rapid growth on both the buy and sell side. We’re thrilled to welcome new buyers like The Trade Desk to the exchange, bringing with them a fresh mix of advertiser demand for our growing in app publisher base.”
For more information, or to request a demonstration, please visit http://www.thetradedesk.com/contact-us/.
About The Trade Desk, Inc.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.