Tapad, the leader in cross-device marketing technology, announced it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Renowned for its rigorous vetting protocols, the NAI has played a critical role in elevating privacy and accountability standards for more than 10 years.
Cross-device marketing is entering into the mainstream of digital advertising and the NAI expects to be at the forefront of policy for responsible cross-device data collection and use. As of this announcement, Tapad will be a participant in the policy-setting process, bringing years of innovation and privacy-by-design architecture to bear, as well as deep in-market experience.
“Tapad has embraced opportunities for privacy leadership throughout their history, in their own product design, with the DAA, Ghostery Enterprise – and now – the NAI,” said, Colin O’Malley, Board of Advisors, Tapad.
The NAI’s review of Tapad’s practices focused on its businesses covered by the NAI’s Code of Conduct, including all online behavioral advertising (OBA)-style activity, in both desktop and mobile.
“We are excited to have Tapad, one of the real innovators of our industry, aboard as members of the NAI,” said Marc Groman, President and CEO, NAI.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”