The Trade Desk, Inc., a leading demand-side platform in advertising technology’s $5 billion real-time bidding industry, today announced details related to a $45M round of debt financing from Bridge Bank BBNK, +2.90% and Opus Bank OPB, +1.38% both of California. The Trade Desk sought the financing to power its global growth in 2015, particularly as the team breaks ground on Advanced TV, a more than $250B industry. News of the deal was originally disclosed in The Wall Street Journal on December 12.
“We came off a successful $20M Series B at the start of this year, and have seen our growth skyrocket across the global media markets,” says Jeff Green, CEO and founder of The Trade Desk. “The advantage our technology brings into TV will be a game changer. We are poised to capture television budgets as the landscape shifts from traditional models to digital.”
Green continues: “After two years of profitability, we are confident that the structure of this debt deal was reflective of our success thus far and our growing potential. We participated in this round of financing for two reasons: to support us with working capital, and to accelerate our growth.” Green shared with The Wall Street Journal that the company plans to hire an additional 100 employees over the next 12 months to support the growing demand for its technology platform.
“The Trade Desk is a long-time, highly valued client, and we consider ourselves to be their partners on their path to growth,” said Ed Lambert, senior vice president at Bridge Bank. “We were pleased to work with Opus Bank on this facility and to provide further funding, and look forward to The Trade Desk’s achievements extending into 2015.”
Kevin McBride, Senior Managing Director of the Technology Banking Group at Opus Bank commented: “We’re thrilled to fund this round of financing with The Trade Desk. Opus’ Technology Banking Group was formed to support companies such as The Trade Desk as they continue their industry-leading trajectory in RTB and beyond.”
For more information about The Trade Desk, please visit http://www.thetradedesk.com/.
About The Trade Desk, Inc.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.