SpotXchange, the trusted platform for video advertising, today released its latest white paper, “Programmatic TV Guide for Sellers.” Programmatic TV is an emerging area of interest throughout the media industry. SpotXchange’s paper tackles this burgeoning trend for the sell side, offering broadcasters and cable operators a view into the integral opportunities and issues.
“Our hope is that this paper will spark a lively discussion around the pain points facing broadcasters and cable operators around the world and the potential for programmatic to increase revenue and improve transactional efficiencies for both sellers and buyers”
Simply put, programmatic TV is the technology-based empowerment of the planning, buying, measurement and optimization disciplines of traditional television. While programmatic TV is still very much in its infancy, for many, it represents an inevitable future. Others maintain a healthy skepticism regarding programmatic’s potential value within the traditional TV transaction, but a fully realized programmatic TV, or Audience EverywhereTM solution, has the power to give TV sellers operational efficiencies, better yield management, data-driven transactions, real-time optimization and household addressability.
SpotXchange’s “Programmatic TV Guide for Sellers” covers everything from industry economics, the power of data and automation and analyses regarding video consumption trends. The paper includes sections on the fragmentation of the video viewing audience, the opportunity for the supply side and the promise of programmatic TV at a global scale.
“Our hope is that this paper will spark a lively discussion around the pain points facing broadcasters and cable operators around the world and the potential for programmatic to increase revenue and improve transactional efficiencies for both sellers and buyers,” said Randy Cooke, Vice President of Programmatic TV, SpotXchange. “This is the first in a series of papers from SpotXchange that will examine programmatic TV and how industry stakeholders can position themselves to reap the benefits of this emerging technology.”
SpotXchange’s “Programmatic TV Guide for Sellers” is available for download at www.spotxchange.com/programmatic-tv-white-paper.
SpotXchange is the trusted video advertising platform offering premium publishers holistic inventory management in order to maximize revenue for desktop, mobile and connected TV inventory while driving down operational costs. Publishers leverage SpotXchange’s ad serving, programmatic technology, and private marketplace capabilities to operate effectively in an increasingly complex digital ecosystem while gaining unprecedented transparency, insight and control over the buying behavior of today’s leading brands. Over four billion video ad decisions are processed through the SpotXchange platform daily, with ads delivered to 900+ million people in over 200 countries per month. Headquartered north of Denver, SpotXchange has offices in New York, San Francisco, London, and Sydney and is consistently the top comScore video property for video ads served. For more information, please visit www.spotxchange.com and follow SpotXchange on Twitter @SpotXchange.