AudienceXpress and TubeMogul (NASDAQ: TUBE) announced a partnership that will allow marketers to purchase television and online video advertising in tandem and across media. The combination between the two offerings means that media buyers can purchase television advertising inventory leveraging real-time insights and analytics, benefits that are more traditionally associated with digital media buying.
The partnership, unveiled officially today and beta-tested since June 2014, represents a major step toward a future where all video advertising is purchased programmatically with the added benefit of cross-channel planning, optimization and measurement. Media buyers using TubeMogul for digital video buying will now be able to select spots from AudienceXpress’ extensive television advertising inventory, which includes over 80 ad insertable cable networks through partnerships with leading multi-channel video program distributors and national cable network groups. “Programmatic TV is now a reality. The brands and agencies we work with will be thrilled to have the same accountability and insight over their television purchases that they already enjoy for digital video campaigns,” said Keith Eadie, Chief Marketing Officer at TubeMogul.
“TubeMogul’s leadership in the digital space is one of the main reasons we wanted to work with them,” said Hasan Rahim, AudienceXpress’ SVP and Head of Sales. “The development of this partnership is a drive to meet the needs of our respective forward-thinking agency and advertiser partners.”
AudienceXpress, a subsidiary of Visible World, is a leading programmatic TV buying platform that automates the planning, buying, optimization, and daily reporting of linear TV campaigns nationwide. AudienceXpress’ Web-based platform allows media buyers to optimize campaigns and reach target audiences quickly and easily. AudienceXpress offers simple, scaled delivery of a national audience, superior audience targeting technology, full automated execution, next-day impression reporting, and data-driven consumer insights. www.audiencexpress.com
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States. www.tubemogul.com Contacts: Kiyan Nourain AudienceXpress Kiyan.Nourain@audiencexpress.com Jeff Fisher TubeMogul firstname.lastname@example.org