Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic advertising solutions, today announced the appointment of Rafael Martinez de Lucas as Country Manager for Spain. At Digilant, Mr. Martinez will oversee all Spanish operations and be responsible for driving growth in one of the company’s most critical regions.
Mr. Martinez has spent over a decade in the digital marketing industry, working with some of the world’s most recognizable brands to produce and deliver effective direct response campaigns across channels. Most recently, he was the Digital Director for Starcom Mediavest Group in Spain, where he was primarily responsible for the success of the performance for display, social media and mobile verticals. Before that, he was Head of Interaction at MEC Global, the fifth largest media agency network in the world.
“Rafael’s proven leadership, expertise and years of experience in the digital space make him a perfect fit for this role,” said Don Epperson, Executive Chairman of Digilant and CEO of ispDigital. “Spain has been an extremely important country for us since day one, and I am thrilled that Rafael will be leading our operations as we continue to expand there.”
Mr. Martinez’s appointment to Country Manager is in direct response to Digilant’s recent, unprecedented growth, both in the Spanish market and worldwide. The company recently announced that it had expanded to ten offices in the United States, where Sanjay Pothen was named Managing Director.
“I am honored for the opportunity to join Digilant as the company is in the midst of major growth and impressive innovation,” said Mr. Martinez. “The company’s consumer behavior insights allow for incredibly accurate campaign targeting and unprecedented performance. I’m excited to be a part of the company’s growth and future success.”
Digilant partners with the world’s leading agencies and advertisers to provide customized and scalable programmatic media solutions, powered by insightful and actionable data science, and delivered through a world-class service offering. Digilant delivers display, video, mobile, and social solutions in the U.S., Brazil, Colombia, Mexico, and Spain. Headquartered in Boston, Digilant has offices in Atlanta, Chicago, Dallas, Kansas City, New York, and San Francisco, as well as global offices in Sao Paulo, Bogata, Mexico City, and Madrid. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.
ispDigital is a technology-based marketing services holding company that is driving innovation at the intersection of “earned,” “owned,” “paid” and “impulse” media. Together Acceso (“earned”), Antevenio (“owned”), Digilant (“paid”), and InStore Media (“impulse”) provide cross channel and cross device closed loop media solutions. Headquartered in Boston and Barcelona, ispDigital has global offices in Argentina, Brazil, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. For more information, please visit http://www.ispdigital.com.