Today, TubeMogul (NASDAQ: TUBE), a leading enterprise software company for digital branding, and Dailymotion, one of the biggest video platforms in the world with 3bn videos viewed per month*, announced a strategic partnership that allows advertisers purchase Dailymotion’s in-stream inventory and leverage the platform’s proprietary first-party audience segments through TubeMogul’s software.
TubeMogul is the first buy-side platform to gain access to Dailymotion’s extensive socio-demographic, behavioral and interest-based audience segments created in partnership with Krux. Following an integration with the recently launched Dailymotion Exchange (DMX), TubeMogul clients can now use Dailymotion’s first-party audience data to target video advertising to more than 250 million unique viewers per month* in over 180 counties. The segments can be applied across both open-exchange inventory as well as direct deals with publishers.
“We’ve enjoyed a long-standing and successful relationship with Dailymotion and we’re excited to offer advertisers not only the extensive global reach that DMX provides, but also empower them to reach their audience across screens,” said Keith Eadie, TubeMogul’s Chief Marketing Officer.
“TubeMogul’s unwavering commitment to advertisers and best-of-breed software platform make them a privileged partner for Dailymotion Exchange,” said Damien Pigasse, Chief Revenue Officer at Dailymotion. “Today we are very pleased to extend our existing collaboration and help revolutionize brand advertising with new opportunities enabled by audience data”.
TubeMogul (NASDAQ: TUBE) is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in New York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.
About Dailymotion Advertising
Dailymotion Advertising is the saleshouse of Dailymotion, one of the biggest video platforms in the world with 3 billion videos viewed and 128 million unique visitors each month*.
Dailymotion offers an international catalogue of tens of millions of HD videos across all digital devices, and thanks to its partnerships from all over the world, provides free access to premium and live content such as cultural events, sport competitions or breaking news as it happens. Dailymotion is available around the world in 18 different languages and 35 localized versions featuring local home pages and local content.
As a pioneer in digital advertising since 2007, Dailymotion Advertising markets a powerful multiscreen in-stream offer (computers, mobile devices, tablets and connected TVs), with a wide range of consumer targets. The saleshouse not only offers sponsorships of exclusive premium contents, but also provides ideas and technologies for custom video and web production dedicated to brands.
Dailymotion Advertising in based in New York, Palo Alto and Paris (France), and has partners in local major saleshouses across more than 15 countries worldwide. Dailymotion Exchange, the Dailymotion marketplace launched in 2014, enables local and international trading desks (agencies and advertisers) to build programmatic campaigns for highly targeted audiences.
*Source Comscore Videometrix, October 2014 (desktop only)