TubeMogul, which provides a platform and related services for managing digital video advertisement campaigns, announced terms for its IPO on Monday. The Emeryville, CA-based company plans to raise $75 million by offering 6.3 million shares at a price range of $11 to $13. At the midpoint of the proposed range, it would command a fully diluted market value of $394 million.
TubeMogul, which was founded in 2006 and booked $64 million in sales for the 12 months ended March 31, 2014, plans to list on the NASDAQ under the symbol TUBE. It initially filed confidentially on January 24, 2014. BofA Merrill Lynch, Citi and RBC Capital Markets are the joint bookrunners on the deal. It is expected to price the week of July 14, 2014.