AdRoll, the world’s most widely adopted retargeting platform, today announced that all AdRoll display ad inventory will be encrypted to HTTPS, an important step in protecting the privacy and security of all internet users. AdRoll has been at the forefront of this industry shift, working in tandem with Google and other partners to help remove the burden of managing SSL compliance from advertisers across sizes and verticals.
“AdRoll believes in building technology that helps enable digital transparency and security. We are happy to join Google in rallying the industry to create an ecosystem that benefits the advertiser and the consumer,” said AdRoll CTO Valentino Volonghi. “We’ve spent years migrating all our inventory to HTTPS, this investment will help ensure secure and safer ad serving for AdRoll clients.”
Performance marketing helps to ensure a free internet by subsidizing the great content that users have come to expect. Encrypted communications and strong origin identifiers help protect that user experience and are poised to help the industry as a whole tackle fraud, malware, and other security challenges.
This move sets the stage for adoption of server encryption by the ad tech ecosystem. AdRoll has been a leader in this area and with Google, seeks to help make this approach a standard industry practice.
“AdRoll has been a longstanding partner and one of the first to actively join Google in investing in a more secure advertising ecosystem,” said Chip Hall, Director Programmatic Platform Sales, Google. “It is imperative that the industry works together to make HTTPS a reality everywhere, and we are happy to have partners like AdRoll join the effort to make ad experiences safe and secure.”
Over the past three years, AdRoll has reengineered its platform to make its ad inventory SSL compliant. All ads passed through AdRoll can now automatically detect if a page is SSL compliant and adapt dynamically. Bidders now understand the SSL signal in real time and choose the right creative for SSL secured inventory. AdRoll will continue to support Google and other ad tech leaders in creating a more secure framework and ecosystem for all.