RealVu、Viewability計測と配信が可能となる「RealVu Boost」を発表
RealVu Boost allows a publisher to both identify their viewable ad inventory and serve an ad when it is in view without wasting regular impressions. With the use of RealVu’s solution, publishers can confidently fulfill the growing number of view-based campaigns and drive in-view direct selling.
The industry’s new 70% viewability threshold is creating a significant demand for RealVu’s solution. As a result, the company is making RealVu Boost available for all publishers. Previously, only publishers within RealVu’s private Viewable Ad Exchange had access to this technology. This now widely available solution works in real time with the publisher’s ad server to 1) identify viewable inventory, 2) enable real view delivery, and 3) increase yield. Additionally, RealVu Boost increases accuracy in forecasting for sales teams and optimization for guaranteed campaigns.
Brad Krassner, CEO of RealVu, said, “We have seen during the last year that publishers outside our Viewable Ad Exchange have difficulty meeting viewability requirements without severely hurting their impression business. With agencies demanding more viewable guarantees, and those same publishers not knowing the views they have available to sell, it only seemed natural that we offer our RealVu Boost technology to all publishers.” Krassner continued, “Publishers can now forecast, and more effectively deliver, viewable ads in real-time – whether they chose to participate in our viewable exchange or not.”
Publishers now have a real viewability tool enabling them to only serve an ad when it is in view. RealVu Boost, based on the patented Content Rendering Control technology, is page-level code that evaluates every ad space in real-time, at scale, and before the publisher’s ad server is called. Unlike the typical reporting other viewability vendors provide, RealVu empowers publishers to sell more inventory with accurate and consistent view rates above the 70% threshold. For additional information, please contact Alan Edwards at 212-375-9412 or learn more at http://www.realvu.com.
About RealVu
RealVu Inc., is a privately held company and was the first to bring the viewable impression to the industry. With a portfolio of patented ad-serving and ad reporting technologies, RealVu’s services provide viewable inventory management, protect against fraud, and ensure transparent brand safety for the digital advertising market. RealVu is the first company accredited by the Media Rating Council (MRC) for the viewable impression metric. For more information, visit http://www.realvu.com.
