PubMatic, the automation solutions company for an open digital media industry, today announced the launch of SEVEN, the company’s comprehensive revenue management platform that gives publishers full control of their digital assets and provides media buyers with the ability to purchase verified audiences and premium inventory at scale across all screens, channels, and formats.
“PubMatic is deeply invested in providing the technology that enables the future of publishing,” said Kirk McDonald, President of PubMatic. “The rapidly changing nature of digital has led our industry to focus on reactive strategies rather than solutions that enable long-term success. More so now than ever before, technology needs to be independent, and to allow publishers and buyers to have control over their business strategy. SEVEN gives publishers the tools they need to build a competitive advantage in today’s complex ecosystem.”
The SEVEN platform provides solutions for:
・Holistic management of ad decisioning;
・Automating the buying and selling of inventory;
・Managing quality control and compliance;
・Providing real-time data and analytics
With the SEVEN launch, new offerings including the company’s Unified Ad Server and OpenWrap will be housed within these four solution areas of the SEVEN platform, in addition to all of PubMatic’s existing offerings, including the company’s SSP, RTB, PMP, Analytics, Header Bidding, Curated Audiences and more.
“It’s great to see companies like PubMatic developing the ability for publishers like us to optimize revenue across channels—especially without sacrificing guarantees,” said Stefan Carlsson, Head of Programmatic at Bonnier Tidskrifter. “With the launch of SEVEN it’s clear that they have a lot more in store as well.”
PubMatic’s Unified Ad Server is the first built specifically to enable seamless workflow across all ad revenue channels, whether guaranteed direct sold campaigns, private marketplace, private marketplace guaranteed, automated guaranteed, open exchange or integrated wrapper. With PubMatic’s Unified Ad Server, publishers now have the ability to:
・Manage programmatic and non-programmatic inventory from a single view;
・Optimize revenue across sales channels without jeopardizing guarantees or brand control requirements;
・Access enterprise-grade analytics with real-time data and insights
Unlike legacy ad servers that were designed for the desktop environment, PubMatic’s Unified Ad Server was built by programmatic and mobile experts to allow publishers to leverage multiple revenue channels and ad formats, including display, mobile, tablet, rich media, video and native. Publishers can elect to utilize the full stack or modules that solve for their immediate needs, such as effective mobile ad serving.
Additionally, as part of the SEVEN launch, PubMatic is introducing OpenWrap, whereby it has made the wrapper tag that powers the company’s enterprise-grade Wrapper Solution open-source. OpenWrap is available to publishers globally, following through on PubMatic’s commitment to promote and support transparency and fairness in the digital advertising ecosystem.
OpenWrap has no vendor preferences, no pricing biases and offers publishers complete control, effectively making it the first and only free, open-source enterprise-grade option available today.
To find out more about OpenWrap, PubMatic’s new Unified Ad Server, or to get more information on SEVEN, visit www.PubMatic.com or request a meeting with the PubMatic team this week at Dmexco, Hall 8 Aisle C069.
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 12 offices and six data centers worldwide.