-Genesis Media, the company that turns attention into value by dynamically pairing quality editorial with video ads, today announced its new Cost Per Viewable Impression (vCPM) model in response to growing industry demand for viewability assurances. The model has been verified by leading brand intelligence and analytics platform Moat, and now Genesis Media customers can opt to be directly billed against current MRC/IAB viewability standards.
“It keeps advertisers up at night knowing money is spent on ads that aren’t seen. Viewability was traditionally a cardinal rule of advertising, and the simple concept hasn’t made a successful transition to the complexities of digital,” said Jonah Goodhart, CEO of Moat. “When it all boils down, viewability is about getting a fair piece of consumers’ attention. Genesis Media is in a unique position to serve video ads that are not only highly viewable, but harness attention by connecting relevant ads with engaged consumers.”
Genesis Media’s vCPM model supports evolving industry standards while allowing the company to continue delivering highly viewable, dynamic video ads at the same rates. The Genesis Attention Platform (GAP) already ensures ad impressions are viewable as a standard. In addition to almost all impressions qualifying for viewability tracking, AdGenesis ads do not play until they are 100% in-view. As a result and because of its premium inventory, more than 90 percent of Genesis Media ads served are viewable and the company performs 186 percent above Moat’s viewability benchmark for IAB standard viewers.
“vCPM is an important new standard for Genesis Media because we are committed to delivering results for our advertiser and publisher partners,” said Mark Yackanich, CEO of Genesis Media. “Viewability and attention are at the heart of performance and our new model is a reflection of the confidence our out-stream solutions have toward driving actual views, delivering brand impact, and ultimately bringing higher ROI to all parties involved.”
While the vCPM model is verified through Moat, Genesis Media is able to take tracking or verification from other video viewability sources for advertisers that have preferred partners. For more details, visit www.genesismedia.com.
About Genesis Media
Genesis Media is the only company that turns attention into value by dynamically pairing quality editorial with video ads. Leading national advertising agencies and premium publishers rely on Genesis Media’s software to effectively measure digital consumer attention in real-time at the page level, while accurately quantifying the true value of publisher content.
For publishers without video, Genesis Media uses data to dynamically create and insert relevant inventory and open up new streams of revenue. Genesis Media also provides digital advertising agencies in need of inventory with guaranteed viewable, brand-safe videos for their clients. The company is headquartered in New York City with offices in Chicago, Los Angeles and Detroit.
For more information about Genesis Media and its services please visit www.genesismedia.com or getting involved in the attention discussion by following the company on Twitter @GenesisMediaNY or searching the hashtag #attentionplatform.