Moat, Inc. (www.moat.com), a leading SaaS Analytics company, today announced an exclusive partnership with Turn, the digital hub for marketers, to power post-bid video viewability analytics. In addition, Moat will power pre-bid video viewability analytics for Turn customers. Turn offers an integrated platform for brands and agencies to plan and optimize digital marketing campaigns across multiple channels. This partnership provides access to Moat’s in-depth video viewability metrics from directly within the Turn platform, offering clear performance insights for all video ad campaigns.
Moat is the platform of choice for many premium publishers, agencies and brands, and has emerged as the industry standard for display and video ad viewability and related measurement. This exclusive partnership enables video marketers to leverage post-bid viewability measurement, targeting and optimization to support customer engagement and performance objectives.
“Digital video ad spending is expected to top $10B this year alone, making it more important than ever for brands to have a clear understanding of how their video campaigns are performing,” said Jonah Goodhart, CEO and Co-Founder of Moat. “By leveraging Moat Video Analytics as a baked-in part of the Turn platform, marketers can access the insights they need to understand, adapt and optimize their video campaigns for maximum ROI.”
Turn works with global enterprise brands and agencies to plan, activate and analyze their marketing campaigns. Video has increasingly become a critical element of every brand marketer’s strategy, and this partnership automates video viewability measurement and insights for every video campaign and will power enhanced targeting and optimization capabilities. Brand and performance marketers will have more critical data and insights to drive their video advertising strategies.
“Marketers need access to data and analytics in order to make smart decisions about their digital advertising strategies,” said Mark Balabanian, VP of Business and Corporate Development. “We’re partnering with Moat, an industry leader in ad analytics, to continue enhancements of our platform and deliver natively integrated tools to our customers that address key nuances of video advertising such as viewability and engagement.”
Moat is a New York-based SaaS analytics company bringing intelligent insight to brand advertisers, agencies, and premium publishers. Offerings include Moat Analytics, an attention measurement platform that provides in-depth analytics, viewability, and performance insights for publishers and advertisers to maximize the value of any ad campaign, and Moat Pro, an ad intelligence platform that allows marketers and publishers across industries to monitor and incorporate real-time trends and activity into their own media and creative decision-making. In June 2014, Moat became the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions in both online display and video. The company’s founders, Jonah Goodhart, Noah Goodhart and Michael Walrath, previously launched Right Media, which was acquired by Yahoo! in 2007. For more, visit http://www.moat.com.