Adazzle Limited (Adazzle), the leading provider of media workflow and trading technology for media buying points, and PubMatic, the marketing automation software company for publishers, today announced they have signed a global agreement that will provide media agencies using the Adazzle platform with direct access to PubMatic publisher inventory on an Automated Guaranteed basis, direct from their media plans. For PubMatic’s publishers, the integration will provide the ability to trade forward guaranteed inventory in a direct and automated manner with major agencies, including GroupM, Publicis and Dentsu Aegis Network, in markets across Europe and APAC, initially.
“PubMatic is committed to making it easier for media buyers to buy high quality inventory programmatically, through the platforms they already use. We believe that Automated Guaranteed technology will provide a more efficient and effective method for trading all media,” said Rob Jonas, Chief Revenue Officer of PubMatic. “Through this agreement with Adazzle, buyers gain instant access to guaranteed packaged inventory across many of our premium publishers.”
Teiffyon Parry, Managing Director of Adazzle, said, “This is a very exciting development for Adazzle, our agencies, and publishers. Our platform is uniquely positioned to be able to deliver significant strides forward in automating the end-to-end workflow of media planning and buying for digital inventory. We have focused on introducing automation earlier on in the buy-side workflow and have developed a system that works for large media agencies, offering a process that’s easier to adopt than the cumbersome ‘shopping cart experience’ we see elsewhere.
“The integration with PubMatic puts ‘Automated Guaranteed’ capabilities at the heart of the media agency, meaning planners and buyers can now discover, purchase and manage forward reserved inventory direct from their media plan. We don’t ask our users to step outside their current workflow or adopt yet another interface – and we believe this holistic approach is critical to addressing the practical barriers to automation that have plagued this sector to date. ”
To find out more about the PubMatic and Adazzle solution, please schedule a time to meet with the PubMatic and Adazzle teams at Cannes Lions this week in the Sean Connery Suite of the Carlton Hotel, located on the main Croisette in Cannes.
Adazzle provides campaign management and trading tools for media buying agencies, with supporting services offered to publishers, creatives and advertisers alike. Focused on bringing efficiencies and effectiveness to existing workflow and trading patterns through supporting current process and integrating systems, Adazzle technology is purpose built to address the increasing complexities that surround media buying in a data led, fragmented market. Headquartered in London, UK, with additional offices in APAC, Adazzle operates across eight markets in Europe and APAC and will be launching in a number of new markets throughout 2015.
PubMatic is the marketing automation software platform company that powers the programmatic advertising strategy of premium publishers. Through workflow automation, real time analytics and yield management, PubMatic enables publishers to make smarter, faster decisions that drive revenue and streamline operations. The company’s software solution provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the third consecutive year in 2014. The company has offices worldwide, and is headquartered in Redwood City, California.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.