Adslot Limited (ASX: ADJ) (“Adslot”), a world leader in Automated Guaranteed media trading technology, and PubMatic, Inc. (“PubMatic”), the programmatic advertising platform company for leading publishers, today announced they have signed a global partnership agreement.
The partnership will provide PubMatic publishers’ the ability to trade forward guaranteed advertising inventory in a direct and automated manner via Adslot’s fast-growing global client base of media buyers. (Adslot clients include the world’s largest media buying groups such as GroupM, Omnicom, Publicis and Aegis/Dentsu, in markets such as US, Europe, APAC and China).
Rajeev Goel, Co-Founder & CEO of PubMatic, said, “We believe that automated guaranteed technology will provide a more efficient and effective way of trading all media in the future. The Adslot-PubMatic global partnership will secure for our publisher clients greater access to demand in an automated guaranteed environment from multiple and otherwise disparate sources. Building this interoperability of supply and demand at scale will move the market forward.”
Ian Lowe, CEO of Adslot, said, “The Adslot-PubMatic partnership materially advances our objective of assembling a coalition of leading technology providers through which to achieve interoperability. Both companies believe interoperability at scale is one of the pillars that will allow for meaningful automation of the existing forward guaranteed display advertising market, which is estimated to be USD $40b globally. Therefore, today’s announcement is a significant step forward for the future of automated guaranteed.”
“PubMatic has established a successful, high-growth business providing programmatic advertising solutions to leading publishers around the world. Through this integration of the Adslot and PubMatic platforms to be released in 2015, PubMatic publishers will be able to offer Adslot’s fast-growing community of media buyers direct access to their forward guaranteed inventory. Equally, Adslot’s agency clients will benefit from direct access to an enriched catalogue of the publishers and inventory they care most about,” said Lowe.
Industry analysts such as eMarketer and IDC have recently published research that projects rapid growth for automated guaranteed. eMarketer estimates that in 2016 over USD $8b of forward guaranteed buying will be channeled via automated guaranteed technology in the US alone.
Adslot’s mission is to automate the trading of forward guaranteed display advertising, referred to as automated guaranteed. Our leading technology is a purpose built, global media trading platform. Adslot benefits a global community of media buyers and sellers, including media agencies, publishers and advertisers, by providing trading efficiencies and effectiveness made possible only via technology, and by doing so the basis on which the $50B online display industry will realise its full growth potential.
Adslot is a global organisation with operations in US, UK, Australia, New Zealand, China and Germany, and is headquartered in Melbourne, Australia.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology, and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in 2012, 2013 and 2014, PubMatic has offices worldwide with headquarters in Redwood City, California.