Sizmek (NASDAQ:SZMK), an open ad management company for multiscreen campaigns, today announced the launch of Video Autoplay on Mobile in Ad Builder for HTML5, the company’s web-based rich media authoring tool. With Autoplay, Sizmek allows advertisers to produce soundless ‘teasers’ for mobile video ads that play immediately upon ad load without the need for user interaction.
Sizmek’s latest platform enhancement empowers marketers to deliver relevant and engaging mobile video content automatically to a user’s mobile device without being obtrusive.
“It goes without saying that for our film and TV clients ensuring we maximise consumption of video-based content is paramount,” says Pete Hotchkiss, Partner at Substance Global. “To date, limitations placed on video playback led to frustrating metrics and less than ideal ROI from allocated media spend. This new autoplay feature from Sizmek perfectly addresses these key challenges.”
“This is a great feature, especially for entertainment content people like to see,” said Rory Hallam, Media Director of ThinkJam. “By unobtrusively enticing users to watch a video ad, the Sizmek autoplay feature addresses a challenge facing mobile marketers seeking more ROI from mobile ad campaigns.”
Benefits of Sizmek’s Autoplay:
・Higher engagement: Animation draws user attention by teasing content within
・Respect for audience: Video starts silently without user interaction so it’s not obtrusive or obnoxious
・Easy activation: feature is created easily in our Ad Builder tool–no need to create a separate video
“While video on mobile has increased around 300% over the last 6 months alone,” says Alex White, Vice President, Product Marketing of Sizmek. “Marketers have been missing out on a huge opportunity to leverage it more effectively to connect with mobile audiences. Autoplay helps solve the problem by enticing mobile users to engage with a video, but in a respectful way, empowering advertisers and audiences alike.”
Silent autoplay is common across the web, with leading publishers enabling the capability for inline or instream video. The feature is also consistent with the philosophy that marketers should have the freedom to deliver relevant and engaging content in the ways they see fit.
Sizmek is the world’s largest independent third party ad server working with over 3,400 agencies, over 17,000 brand advertisers and 22,000 global web publishers, serving ads in 70 countries. An Open Ad Management company, Sizmek gives online advertisers, agencies and publishers freedom of choice, flexibility and full end-to-end capabilities to drive exponential ad performance across multiple devices and channels. Bringing together best-in-class online advertising tools, technology and strategic guidance, clients are able to cultivate deeper relationships with customers around the world via local offices throughout North America, EMEA, LATAM and APAC.