Leanplum (www.leanplum.com) today announced it has successfully closed a $11.6 million Series B funding round, with new investment from Kleiner Perkins Caufield & Byers (KPCB), along with additional investment from Shasta Ventures. The new funding accompanies the launch of the highly anticipated Lifecycle Engine, a campaign planning tool specifically designed for mobile that enables marketers to easily build hyper-personalized campaigns on a visual timeline. With the Lifecycle Engine, marketers can trigger a series of orchestrated messages based on time and user behavior, ensuring that the right message is sent to the right person, at the right time.
“The smartphone is the primary computer for many people and it’s also the most personal device of all. For marketers, this presents an enormous opportunity to reach a vast number of consumers in very personalized ways that were not possible before. With Leanplum, marketers can understand their customers, interact in more personal ways and build long lasting relationships,” explains Momchil Kyurkchiev, co-founder and CEO of Leanplum. “The investment of KPCB and Shasta Ventures is a great validator, and allows us to turn our first-mover advantage and technical innovation into market leadership, and continue our mission to reinvent marketing for the mobile world.”
Since Leanplum launched in 2012, the company has continued to evolve its platform from A/B testing and User Interface (UI) optimization, to a powerful mobile marketing automation solution. With the launch of Leanplum’s Lifecycle Engine, brands now have the ability to proactively plan, set-up, and manage automated campaigns across every phase of the customer lifecycle – triggered by specific actions, and responsive to individual behavior. Mobile marketers can also use Leanplum’s analytics to measure the effectiveness of campaigns and make more informed, data-driven decisions.
“Leanplum has added a powerful – yet flexible – user-centric engine to what was already a category-leading platform for mobile market automation and app optimization,” said Mike Abbott, General Partner, KPCB. “The talented team, nimble approach and leading-edge technology provide an incredible value to brands by solving a critical pain point and positively impacting the bottom line. We are thrilled to be a part of it.”
Additionally, Leanplum recently introduced an all new Visual User Interface (UI) Editor that makes A/B testing of an app even easier, empowering marketers to quickly and easily modify the look and feel of a mobile app to optimize the customer experience – with decisions driven by user analytics.
“With Leanplum, we have the ability to target customers with messaging that is timely, relevant, and personalized,” said Tristan Krause, Mobile Product Manager, Expedia. “We have seen a lift in engagement by being responsive to our customer’s preferences and connecting to them wherever they are.”
“Leanplum allows us to interact with our users in more personal and engaging ways which helps build loyalty,” explains Amol Sogal, Director of Mobile Product at StumbleUpon. “For example, our messaging campaigns dynamically deep link to the app page that is relevant to each user and gives our audience instant access to the content they love.”
For more information about Leanplum’s platform, the new Lifecycle Engine and how to integrate the new mobile lifecycle marketing solution as part of your strategy, please visit leanplum.com.
Leanplum provides mobile lifecycle marketing that drives engagement and results. Optimize the full customer journey with hyper-personalized messaging and user experience optimization – all without coding. Leanplum is working with top mobile brands such as Expedia, Tesco, and StumbleUpon. Founded in 2012 by former Google engineers with years of experience in optimization, Leanplum is headquartered in San Francisco, USA with a satellite office in Europe. Find out more at https://www.leanplum.com.
About Kleiner Perkins Caufield & Byers
Kleiner Perkins Caufield & Byers (KPCB) partners with the brightest entrepreneurs to turn disruptive ideas into world-changing businesses. The firm has helped build and accelerate growth at pioneering companies like Amazon, Google, Lending Club, Nest, Twitter, Uber, and Mandiant. KPCB offers entrepreneurs years of operating experience, puts them at the center of a vast and influential network, and accelerates their success through expertise and support in recruiting, product design and delivery, business development, strategic partnerships, and brand building. KPCB invests in all stages from seed and incubation to growth companies and operates from offices in Menlo Park, San Francisco, Shanghai, and Beijing. For more information, visit: https://www.kpcb.com and follow us @kpcb.
About Shasta Ventures
Shasta Ventures is a boutique, early-stage venture firm investing its fourth fund in consumer technology and enterprise startups. Shasta aims to partner with bold, creative entrepreneurs who have exceptional instincts and insights into the needs, desires and behaviors of the people who use their products. The firm is based in Menlo Park and San Francisco, California. Shasta Ventures has supported the founders of dozens of successful companies, including: Anaplan, Apptio, Crittercism, Lithium, Mint, Nest, Nextdoor, Turn, Zenprise and Zuora. For more information, please visit www.shastaventures.com, or follow us on Twitter at @shasta