MediaMath、Industry Indexと提携しオープン在庫の評価指標を追加
MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced a partnership with Industry Index to incorporate its company ratings into the MediaMath OPEN Partner Marketplace.
Industry Index is a searchable database and ratings platform focused on measuring innovation in the advertising technology landscape. By combining verified expert ratings of the digital marketing technologies that advertisers, agencies, and publishers work with, proprietary benchmarks on technology innovation and insights on spending habits, criteria and triggers Industry Index helps technology buyers better understand the vendor landscape and vendors better understand buyer intent.
MediaMath will incorporate Industry Index’s company rankings and overall ratings into the partner profiles within its OPEN portal, which is an interactive destination that enables marketers to learn about the industry landscape and directly connect with MediaMath partner companies within media, technology, and data industries. Through this integration, marketers have access to verified peer reviews of the solutions that they are considering, allowing them to make more informed decisions based on real industry insights.
“Consumer reviews are a critical part of the buying cycle and have tremendous potential to influence purchase decisions,” said Katie Casteel, senior director, open operations, MediaMath. “The digital tech space is crowded and complex and every marketer has unique business needs. By including Industry Index ratings into our OPEN partner profiles, MediaMath becomes an unbiased source of information and provides industry-based opinions and perceptions of the solutions available.”
MediaMath OPEN partners benefit from enhanced profiles in the marketplace. The integration also promotes increased and streamlined communication within the portal where MediaMath partners and buyers are already engaging.
“We are excited to be working with MediaMath to provide objectivity and insights to its partner companies,” said Gayle Meyers, founder and CEO, Industry Index. “This partnership is the first of many that will bring clarity to the fast-moving marketing technology space.”
About MediaMath
MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only organization of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 15 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across many industries.
About Industry Index
The only searchable database and ratings platform focused on measuring innovation, the Industry Index enables digital marketers to easily find, understand and select best-of-breed technology solutions. By showcasing verified expert ratings and proprietary research on digital innovation, the Industry Index empowers a community of buyers and sellers to focus on what matters—moving business forward. Find out more at http://www.industryindex.com.
