ADmantX, the digital advertising technology company that specialises in smart data for brand planning and targeting, today announced that it has successfully completed a EUR2 million round of funding to address the growing demand for its intelligent online advertising solutions and accelerate its next phase of growth.
Throughout 2015, ADmantX has continued to increase its commercial presence and solution offering. It has consolidated its technology partnerships in the programmatic environment – with Adform, AppNexus, Turn, and Rubicon – through the extension of its services in Northern and Eastern Europe and the launch in Asia and Latin America, thanks to its extensive global reach in 21 languages.
The company has optimised its flagship products, including Advanced Contextual Targeting, with the introduction of new, ready-to-use Vertical Categories for the top sectors, such as banking, insurance and telephone services, fashion, pharmaceutical, communications, and travel. ADmantX has also introduced new services for simplifying seasonal advertising campaigns for festivals, sporting, and music events as well as calendar hooks such as back-to-school and Black Friday. Its Intelligent Brand Safety product is now available and offers 65 vertical brand safety categories for the top sectors based on market-specific security features and includes a new service for protecting brands from advertising placements on illegal streaming and downloading sites.
“We are delighted with this latest round of funding and grateful for the continued trust and support from both our new and existing investors,” said Giovanni Strocchi, CEO at ADmantX. “This funding will support our growth as we continue to expand our network of international customers as well as continuously improve our product offering. It will especially allow for increased investment in the expansion of new services, including our First-Party Advanced Profiling solution for developing customer profiles dependent on interest and propensity to buy based on our unique ability to understand the content users view online, and our advanced mathematical-statistical models based on artificial intelligence and deep learning.”
ADmantX will continue to strengthen its market position by expanding its sales network and integrating with new partners to further extend its reach within the programmatic environment. The company will continue to invest in innovation to support customers with improved features for campaign planning, and advanced audience targeting and profiling.
ADmantX is a smart data provider that facilitates advanced brand planning and targeting within the digital advertising industry. With its unique ability to understand the true meaning of online content, ADmantX enables publishers and advertisers to match ads to relevant online content at page level. Its data-driven insights optimise the accuracy of ad placements and create detailed consumer profiles so that campaigns can be tailored for maximum impact. ADmantX works with global clients including NBCUniversal, Financial Times, WPP, Amnet, Simple Agency, Accuen, Banzai and is integrated with leading DSPs and SSPs such as AppNexus, Turn, Adform and Rubicon Project.