dJAX adserver technology solutions, a key provider of ad serving solutions has launched an independent ad serving platform called native ads to serve content matching ads in websites, blogs, news feeds and social networking sites. The delivered native ad is a replicate of available website content and its form and functionality. The native ads are placed within the posted content and it has many ad forms to choose. Each native ad is delivered automatically in the website based on its priority and targeting features. The native ad platform supports image ads, in-line video ads and pop-up video ads.
The dJAX native ad platform maintains single login for several user accounts, their reporting feature monitors the individual progress of the users and generate the report in real time. The ad network managers can view and track details from the report. The manual linking, report generation, URL scrapping and ad placements are the other commendable features of native ads.
URL Scrapping – The advertiser can provide the publisher’s website URL to fetch the necessary content for the ad placements. The scrapping process collects logo, title and description from the given URL.
dJAX provides the following native ads
In feed ads – These ads will correlate with website article and placed in between the content. The in-feed ad has advertiser logo and product with no sponsor or promotional tags.
Recommendation ads – These ads are delivered based on the audience interests and their searching behavior. The Recommendation ads have sponsor tags of advertised product.
Promotional ads – These ad units promote products based on the customer browsing history and look identical to the published website. The promotional ads have sponsor tags of promoted product.
dJAX native ad is getting improvised with additional features and functionalities like RTB 2.3, extensible database and automatic ad delivery.
To know more about dJAX native advertising visit the following website: