Openbridge delivers new opportunities for marketing professionals to extract powerful advertising data with its new DoubleClick for Advertisers (DFA) reporting integration. The integration between the Openbridge data logistics platform and the rich data within the DoubleClick for Advertisers creates a deep foundation for understanding advertising performance.
“Like our other integrations, the DFA data bridge will allow companies direct access to advertising performance data,” said Thomas Spicer, CEO and Founder for Openbridge. “Our goal is to develop simple and immediate access for media and marketing professionals to data in DoubleClick for Advertisers. DFA is a leader in the paid advertising space and our integration unlocks the value of its data. This can be especially powerful when DFA data is put in the context of social, purchase and mobile information.”
Openbridge is designing this integration so that marketing professionals can more easily extract insights from paid media. “By unwrapping the data in DoubleClick for Advertisers Openbridge is removing manual processes and technical barriers that prevented marketing professionals and analysts simple, efficient access to the data,” said Thomas Spicer.
Openbridge is a data logistics platform designed to collect, discover and act upon real-time data simply, quickly and smartly. The Openbridge platform allows you to connect to reveal data from your marketing efforts from social networks like Facebook, Twitter, YouTube, Instagram as well as web analytics tools (e.g., Omniture, Google Analytics, etc.), media platforms (e.g., DoubleClick DFA, DoubleClick Search, AdWords), and in-store activity (i.e., point-of-sale, loyalty activity, etc.). To learn more information go to https://www.openbridge.com
About DoubleClick, Inc,
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day. Learn more at http://doubleclick.com