OpenX, a leader in creating programmatic advertising marketplaces, today announced that Quebecor Media has selected OpenX’s Ad Server technology platform to manage and monetize its digital advertising inventory. The agreement will apply to serving ads within email newsletters for all of Quebecor’s properties.
With the OpenX Ad Server, Quebecor will be able to leverage a wide variety of forecasting, workflow, targeting, optimization, and reporting tools to provide the best results for their advertisers. The OpenX Ad Server’s superior email ad serving capabilities provide Quebecor with the ability to target and prioritize multiple campaigns in rotation, ultimately driving higher yield. In addition to leveraging OpenX’s Ad Server, Quebecor will participate in the OpenX Ad Exchange, a global RTB marketplace.
Quebecor, a Canadian broadcasting, communications and publishing company, has a combination of media that reaches 96% of the Quebec population. It operates various subsidiaries including Canoe.ca which has a monthly average of 10 million unique visitors and 290 million page views. Other brands operated in Canada by the company include well-known fashion publications such as Elle Canada & Elle Quebec.
“We are very pleased to be working with Quebecor to help them achieve their monetization goals. At OpenX, we work closely with our clients’ ad ops teams to understand their needs, and are intensely focused on helping them achieve operational efficiency and have an improved user experience,” said Paul Sternhell, General Manager, Ad Server and Programmatic Direct at OpenX. “As our publishers grow their business and their needs change, we continually reevaluate and update our product offering to ensure we remain responsive to the requirements of their business success.”
Quebecor, a Canadian leader in telecommunications, entertainment, news media and culture, is one of the best-performing integrated communications companies in the industry. Driven by their determination to deliver the best possible customer experience, all of Quebecor’s subsidiaries and brands are differentiated by their high-quality, multiplatform, convergent products and services.
Quebecor (TSX: QBR.A, QBR.B) is headquartered in Québec. It holds a 75.36% interest in Quebecor Media, which employs close to 12,000 people in Canada.
A family business founded in 1950, Quebecor is strongly committed to the community. Every year, it actively supports people working with more than 400 organizations in the vital fields of culture, health, education, the environment and entrepreneurship.
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.