PubMatic、ドイツ大手メディアのG+J e|MSとモバイルプログラマティック広告で提携
PubMatic, the marketing automation software company for publishers, today announced it has been selected by G+J e|MS, one of the largest media marketers in Germany, to power its mobile advertising. G+J e|MS will benefit from the comprehensive mobile solutions PubMatic offers by extending their programmatic advertising activities.
The G+J e|MS mobile portfolio has impressive scale in the mobile advertising market, with its premium inventory reaching 18.16 million mobile users – equivalent to a reach of 49.6 percent1. In addition to selling the direct mobile inventory of G+J e|MS – e.g. STERN.de Mobile, GALA.de Mobile and ELTERN.de Mobile – PubMatic will monetise G+J e|MS‘ extensive Mobile Portfolio, which includes Spiegel Mobile, Vodafone live!, PONS and IP Germany’s Mobile offerings.
Stefan Schumacher, Executive Director Digital Solutions, G+J e|MS commented: “We are very happy to have found another strong, global partner in PubMatic for the expansion of our programmatic advertising across our mobile portfolio. PubMatic impressed us with their holistic approach, which meets all our clients’ requirements perfectly, specifically, the fast growth of programmatic premium campaigns and the reliable handling of large and special formats. A capable SSP solution is indispensable, and PubMatic offers us an optimal and flexible set-up.”
In September, PubMatic announced that in the first half of 2015, its mobile business grew more than 200 percent, year-over-year. PubMatic’s inaugural Quarterly Mobile Index from Q3 found that EMEA mobile CPMs saw a 47 percent year-over-year increase. The marketing automation software company was awarded Most Effective Advertising Technology Platform at the November 2015 Effective Mobile Marketing Awards in the UK, a testament to the strength its mobile solutions.
“As the various deal types (e.g. Open RTB, PMP, AG) and their differentiation to direct business continue to evolve in programmatic advertising, publishers need to be able to provide appropriate technical mobile solutions to serve these market demands and to benefit from their enormous potential,” commented Eric Hall, Country Manager of Germany, Austria & Switzerland (DACH region) at PubMatic. “With publishers worldwide such as, VICE, & National Rail UK using our mobile service, we are delighted to add such a renowned and forward thinking brand like G&J e|MS as a client.”
About PubMatic
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.
About G+J e|MS
G+J e|MS is the marketing unit of Gruner + Jahr, one of leading houses of content in Europa, and responsible for print, online and mobile media marketing. As first mover G+J e|MS has helped shape the development of the mobile advertising market and positioned itself as the first premium marketers as a full-service partner for mobile solutions in the market. G+J e|MS offers individual Mobile concepts away from the standards and advises clients comprehensively in terms of delivery, Enabling, Tracking and Targeting.
G+J e|MS is continuously developing new mobile adformats and marketing products: from Next Generation AdSpecials on Video Ads and customized targeting to Rich Media Ads and Engagement Tracking. With its own mobile panel and the Mobile 360° study, G+J e|MS generates regular insights and new knowledge of the mobile users in Germany. In addition, G+J e|MS is relevantly active in the field of mobile advertising research.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
1 Digital Facts 2015-06
