eMarketer、業界特化のニュースレター「Marketing Technology Weekly」をリリース
eMarketer announces the launch of Marketing Technology Weekly, an insightful newsletter focused on the colliding worlds of marketing and technology.
The weekly digest is targeted at eMarketer’s senior level audience of marketers and technology professionals and will feature articles and interviews on topics that include marketing automation, CRM, analytics and testing, and more.
Ezra Palmer, eMarketer’s chief content officer who led the newsletter’s launch, commented: “A lot of senior marketing executives have realized they need to develop their technology insights, while senior technology executives have recognized they need to understand marketing better. Marketing Technology Weekly addresses the core discussion topics between these two groups from a neutral, data-driven perspective, and presents insights into how real teams are navigating, investing and working through this complicated collision.”
Palmer added: “Marketing Technology Weekly launched in April 2016, and had more than 5,000 sign ups before its launch date. This speaks to the widespread hunger for information about the overlapping worlds of marketing and technology.”
Marketing Technology Weekly joins eMarketer’s other newsletters, the eMarketer Daily and Retail Weekly, as another indispensable resource for our readers who need information to make informed business decisions and the advertisers who need to reach them.
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. More than 200,000 professionals at thousands of companies worldwide rely on eMarketer research because of our rigorous approach of aggregating and analyzing information from more than 3,000 global sources. The result is eMarketer data, reports and insights that enable professionals to understand marketing trends, consumer behavior and get the data needed to develop winning strategies.
Read more at http://www.emarketer.com/newsroom/index.php/emarketer-launches-marketing-technology-weekly/#fOvhR9HldFjKCsEe.99